between the river and Route 9
Advertise with us
A weekly email that lands in the inboxes of people who live, shop, and eat in Greater Middletown. It goes out every Thursday morning, and people open it to find their weekend.
Why a newsletter ad works here
A banner ad gets ignored. A Middletown Pulse placement reads like a neighbor pointing you to a good spot. We write every ad ourselves, in the same voice as the rest of the issue, so your business shows up as a recommendation, not noise. One business per placement. No clutter, no auction, no race to the bottom.
We're local all the way down. Every reader is here, every advertiser is here. Your ad reaches the exact people who can walk through your door.
Who reads it
Greater Middletown residents across Middletown, Cromwell, and Portland who open the email for events, local news, and weekend plans. It's a growing list, built the honest way, with no bought subscribers. We'll share the current size and open rate with you directly when you reach out. We'd rather show you a real number than a marketing one.
Placements
Together With
Top of the issue, the first thing read. Maximum visibility.
Sponsored By
A dedicated section mid-issue. Room for a fuller story about your business.
In-Line Native
Woven between sections, reads like an editorial pick.
Every placement includes the part most people dread: we write the copy, we make the image, and we set up the link. You approve it. That's it.
Pricing
Three ways to run, priced by where your spot sits:
- In-Line Native, woven between sections: $50 a placement.
- Sponsored By, your own section mid-issue: $65 a placement.
- Together With, the top of the issue: $85 a placement.
Right now I'm signing a handful of founding sponsors: a 6-week run at a locked rate, one business per category, so a competitor can't take your slot. Founding runs go from $255 for in-line up to $435 for the top spot, and your rate stays put as the list grows. Shorter runs work too, with 10% off at 4 weeks and 15% off at 6. As the list passes a thousand readers we move to fair CPM pricing, and a founding rate stays locked through it. No contracts, no setup fees.
How to start
Tell us a little about your business and what you'd like to promote, and we'll come back with a placement that fits.
Or just reply to any issue. A real person reads it.
Erik
Middletown Pulse